In India, the people are so passionate about food and drink that they make it a point to consume as much of it as they can. They follow a strict diet; avoid sugary, salty, and other fat-filled items. The people in this country consume huge quantities of tea, coffee, and liquor in a single day. The food and drink business in India is thriving like anything.
With the growth in the number of people and with the passage of time, the business of food and drink has also witnessed a steady growth. Earlier people used to get drunk in large social gatherings, but today these people drink as a matter of pleasure. Nowadays people prefer to have a variety of drinks from sweetened to plain. A bar and restaurant are a hub of activity in any city in India. Most of the people love to drink coffee, especially in a hot day and they try to get the best from the coffee chain across the city.
As per the latest surveys, the popularity of the food & drink industry has increased tremendously. There are many reasons behind its popularity. One most important reason is that Indians love their drinks as much as they love their food and there is nothing more satisfying than having a cold drink while sitting in a restaurant. The people in the society have become health conscious and they are very particular about the type of food and drink they consume. The best part about the Indian drink industry is that even though the country has become so rich, the thirst for more new drinks has not diminished.