Tips on Promoting Your Destination
The destination metaphor is used to highlight a particular place, item, object, or situation that’s put in opposition to a place (a city, an island, etc.). In many cases, the metaphor can be a physical place but it can also be a concept such as time, money, power, friendship, and so on. It is very important to keep in mind the meaning of each destination when choosing a name for it. For instance, it would make no sense for someone to name a hotel after a location where candy is sold all around the world. Now, that’s just a small example, but you get the idea. The destination metaphor works well for advertising products as well, and it can be used with almost any business.
If you are looking to advertise holiday destinations, then you have quite a few options. For instance, there are popular destinations all over the world such as Paris, Rome, London, and New York. In some cases, the most popular tourist destinations are not necessarily located in the places with the biggest tourist populations. For instance, places like Las Vegas, which has become a very popular destination for young people, could be ranked as a more popular destination for people who prefer a quieter environment.
Another way to promote a destination is through trademarking it. When businesses or individuals register their names as trademarks, they can put their destination as part of their marketing message. A good example of this is the Virgin Islands as a destination. Although it isn’t generally considered one of the top holiday destinations in the Caribbean, Virgin islands as a destination is still very popular with cruise lines.